Meet the visionary team driving Spa Medicca’s mission to empower aesthetic and wellness owners nationwide. Our leadership brings together decades of experience in aesthetics, healthcare, marketing, finance, and business operations. Together, we ensure that our network of practices achieves sustainable growth and long-term success.
Nicole Giacomelli
President
Nicole Giacomelli is the President of Spa Medicca, bringing with her over 20 years of experience in building and scaling operations within traditional healthcare systems.
Nicole has a passion for creating people-first organizations and driving operational excellence. She has a proven track record of leading multi-site healthcare businesses through growth and transformation, always with a focus on team development, culture, and long-term sustainability.
Before Spa Medicca, Nicole held leadership roles across various healthcare organizations, where she was responsible for optimizing operations, enhancing patient and employee experiences, and delivering strong financial performance. Her strategic mindset and collaborative leadership style have made her a trusted partner in the healthcare space.
At Spa Medicca, Nicole oversees all aspects of the company’s operations and growth strategy. She is committed to building meaningful partnerships with like-minded organizations that share her vision for innovation, integrity, and people-centered care.
Kiran Maxey
Vice President of Operations
Kiran Maxey is the Vice President of Operations at Spa Medicca, where she champions transformation, innovation, and operational excellence. With more than 13 years of experience in healthcare operations, she has scaled organizations through thoughtful growth and operational strategy, enabling teams to excel and organizations to grow with impact and resilience.
Kiran’s background includes leadership roles across multiple areas of healthcare. She has led major growth initiatives throughout her career, including building and integrating the largest pediatric mental healthcare facility in the nation. Guided by a servant leadership approach, she emphasizes collaboration, team development, and building environments where both people and performance succeed.
At Spa Medicca, Kiran is committed to expanding the organization responsibly while fostering collaborative partnerships and shaping a culture that empowers staff and enhances the patient experience. She leads operations with a forward-looking approach, positioning the company as a trusted partner and leader in wellness and aesthetics.
Alex Nolte
Vice President of Partnerships
Alex Nolte serves as the Vice President of Business Development at Spa Medicca. With over 15 years of experience in healthcare and dental, he has a proven track record of driving significant growth through strategic partnerships.
Before joining Spa Medicca, Alex held a similar business development role at a dental support organization, where he was instrumental in expanding the company from 8 to over 100 doctors in just four years. His diverse background, which includes revenue cycle, financial operations, and hospital labor productivity management, provides a comprehensive perspective on practice management and growth.
At Spa Medicca, Alex is focused on forging partnerships with premier wellness and aesthetic practices. He is committed to a personalized, hands-on approach that respects the unique identity and goals of each practice, ensuring a successful and collaborative partnership.
Justin Jonas
Director of Human Resources
Justin Jonas is the Director of Human Resources at Spa Medicca, bringing over 12 years of experience in people operations within traditional healthcare environments. Justin is passionate about cultivating a welcoming, empathetic workplace culture that balances growth with fiscal responsibility. His leadership has resulted in measurable improvements in employee engagement and retention, as well as a proven ability to navigate challenging situations with empathy and assertiveness.
Prior to joining Spa Medicca, Justin held progressive HR roles from manager to regional director, traveling across locations to foster leadership growth, accountability, and empathy. This hands-on approach has consistently supported company goals and enabled successful organizational growth, including the successful integration of new practices and locations.
At Spa Medicca, Justin oversees all aspects of HR, championing a smooth and inclusive integration process for new partners and employees. Justin is dedicated to building a people-first organization that supports long-term success and a vibrant company culture while facilitating growth and new partnerships.
Alex Valentine
Director of Marketing
Alex Valentine is the Director of Marketing at Spa Medicca, where he leads and develops innovative marketing strategies that drive growth and elevate the brand’s presence. With over 15 years of experience in marketing, Alex has a proven track record of building brands from the ground up and delivering data-driven solutions that yield measurable results.
Alex’s expertise spans across various industries, where he has successfully shaped brand identities, optimized marketing strategies, and enhanced customer engagement. His passion for leveraging data to create impactful, growth-oriented campaigns is at the core of his approach.
At Spa Medicca, Alex is responsible for steering the marketing strategy, ensuring that every campaign, initiative, and message supports the company’s growth trajectory while deepening its connection with patients. With a focus on driving results, Alex is committed to propelling Spa Medicca’s position as a leader in wellness and aesthetics, creating meaningful and lasting brand experiences.
Rachel Carter
Regional Director of Operations and Integrations
Rachel Carter serves as the Regional Director of Operations and Integration at Spa Medicca, bringing over a decade of leadership experience in clinical operations and healthcare management. Known for her operational acumen and strategic mindset, Rachel excels at optimizing workflows, enhancing provider performance, and driving initiatives that support scalable growth. Rachel’s leadership style is hands-on and collaborative, with a strong focus on cross-functional alignment and team engagement.
She has developed comprehensive clinical training programs, partnered in drafting standard operating procedures, and collaborated with marketing teams to enhance patient education- while continuously identifying opportunities to improve efficiency, reduce costs, and drive revenue growth. At Spa Medicca, Rachel is responsible for overseeing regional operations and ensuring smooth integration of new practices and partners. Her commitment to excellence and innovation makes her a key driver of Spa Medicca’s continued success and expansion.
